B2B referrals are undoubtedly the best way to get corporate event planning customers compared to other marketing methods. But event planners should not just send a few messages on LinkedIn and call it a day. To maximize their success, they should also learn online marketing disciplines such as SEO, local SEO, PPC advertising, social media and more. The advantage of this is that any inflated cost is reduced, but the downside is that these things are not easy. It often takes years to become competent and there is a risk of losing money when it comes to paid advertising. Offline lead generation can happen in many ways. Some of the most effective methods include advertising on the spot and building relationships with other service providers. Venue advertising puts your company in the spotlight with event planners and organizers who are already a captive audience when they are exploring the potential venue. Building a good relationship with the venue management team is also a good way to spend time, as they can be an excellent reference for your business. This is the same concept behind building relationships with other event service providers. Word-of-mouth referrals are invaluable for event planners, but they don't have to rely solely on customers to spread the word. Connecting with companies that do work adjacent to yours can be a great way to get leads. A great way to connect with corporate event planners is to do so through your local chamber of commerce. Networking is an important part of marketing and the success of your establishment, so take advantage of chamber of commerce connections by partnering with them to host a happy hour or event on your property. Consider other convention and visitor offices in your area to see if they are willing to host an event at your venue. Cross-promoting these events brings more business to the overall board. In a perfect world, your event planning services should be mentioned in the early stages of a customer's event dialogue. Building a strong reputation for your venue and brand generates credibility and interest among event planners. Whether you run a massive conference center or operate a small venue that hosts specialized events, learning how to promote a venue for event planners should be a top business priority. In addition, consider organizing or presenting at industry conferences and give event planners the opportunity to learn and interact with you through educational opportunities. Event planners are most likely checking if you have Facebook, Instagram, Twitter, Linkedin and Youtube for additional data and resources to help you make a decision. Having an up-to-date website is essential for success as an event planner. If your website isn't up to date, you could be losing out on potential customers because event planners don't spend much time on an old website. This unique offer offers exceptional benefits for event registration, virtual meeting platform, business matchmaking, on-site management, lead recovery and 360-degree overview of the event management process. Most event professionals have already taken a crash course on organizing virtual events thanks to the pandemic, but that doesn't mean it's easy to keep up with expectations. Keep things interesting for yourself and be quirky and fun to stand out among potential customers among the sea of other event planners trying to make a sale. Understanding the wants and needs of event planners and coordinators will give you an advantage in knowing how to promote them, and that can mean a huge increase in revenue.
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