Are you looking to start your own event planning business? It takes a lot of creativity, energy, organization, and social skills to thrive in the event planning industry, but if you have those qualities, being an event planner can be a race to celebrate. Knowing how to start an event planning business is your first task. Do you think you have what it takes to become a professional party planner?
The first step is to determine how much money you have to work with. According to Worley, decide right from the start how much you want to spend and then plan to spend at least 10% more. It's also important to know who your target audience is. Social event age groups range from 25 to 60, while corporate events focus more on employees and other business entities, regardless of age.
The long-term success of an event planning business will be based on the experience that the planner brings to his customers. To ensure success, it's important to establish face-to-face contacts, use social media, and ask for introductions and referrals. You can also contact companies with in-house event planners and see if they ever need short-term consulting solutions.
Event planners work with a variety of vendors, including caterers, florists, photographers and more. For more in-depth productivity tips to help you figure out how to start an event planning business, read The Event Organizer's Guide to Productivity.
Whether it's one-on-one or through the largest social media, a successful event planner must constantly work to make his name and reputation known to the public. Managing time well is crucial for an event planner to dream of how to start an event planning business.
To ensure customer satisfaction and loyalty, it's important to get feedback from guests after the event. This could be an improvement in rates for the next time as a loyalty bonus, or offering a long-term service, such as managing and updating your event's social media channels for your event for 12 months when the next project is confirmed.
Brand Ambassadors are another opportunity for event planners to consider. Running your own event planning business is wonderfully satisfying, but it also means you're in a position to promote yourself while you're busy performing event services. To level it out, one of the things you can do is work with other event organizers in a recommendation group.
Starting an event planning business can be a daunting task but with the right strategies and tips in place, you can make it happen! Make sure you spend time developing your 30-second presentation as it's the key to introducing everyone to your business. Ask for introductions and referrals, use social media, contact companies with in-house event planners, get feedback from guests after the event, and work with other event organizers in a recommendation group.